... a general rule of thumb is that a website should have a redesign somewhere between every 5-7 years in order to keep it fresh, and with trends to use HTML5/AJAX type scripting to make page transitions look more flashy or simply to load more data without actually having to load an entire page (of which Ukastle itself does some of that) there is always the thought that eventually sites which don't keep up with this can feel tired and outdated..UKASTLE needs another style overhaul as soon as possible. The target is by the end of the year, but I'm calling for it sooner rather than later.
Has it been 5 years since this current style was implemented though? The so-called art of creating a brand is a very fine line... to not refresh the brand often enough leaves it feeling tired and then new 'customers' are less attracted to the brand; to refresh the brand too often makes it feel too transitional, and then 'customers' can then be distracted away from the organisation and more focused on how often the website or some other aspect of the brand seems to change almost as often as the seasons.
Anyways, I'm currently looking at mobile templates and seeing how the current pages could be adapted to fit into a suitable template.