The fluorescent version was the only one supplied with integral control gear. I will assume this is because that the current loss over the length of cable, if the gear were remote, would be so much it'd stop the lamps from striking.Nope nothing to do with that, many "conventional" lanterns columns of that era were remote geared as well.
It is more to do with the shape of the ballast. A fluorescent ballast can be made long and thin so could be fitted inside the lantern - most fluorescent lanterns of that time were internally geared. However for MBF and SOX you need a "square" ballast which won't fit inside the lantern. For SOX leak transformers to be efficient they need to be squareish for the coupling between the coils to be most efficient. Modern ignitor ballasts only have 1 coil which allows those to be long and thin - look inside a Mi26.
MBF lamps will run on conventional linear ballasts indeed that is how the very early fluorescent tubes were operated - they used MA gear. However at the time the Gamma 9 was made a 80W MBF ballast was a lot bigger than the ballast required for a 40W fluorescent tube. I suspect Thorn used 2 or 4, 40W ballasts, one per tube. They could have used 2 of those ballasts in series for a 80W MBF but it is less efficient in cost and power to do that.
Note Thorn's typo:
2 or 440W fluorescentNow that would be a big tube!